Selling in London or Nearby? This Phrase Could Kill Your Sale ??

When it comes to selling your home, sometimes the biggest mistake isn’t about price or presentation — it’s about what you say. Oversharing personal reasons for moving can spread quickly in small towns and even in close-knit London neighbourhoods, and it can cost you thousands.

We’ve seen sellers casually mention details like “we already bought another place” or “we need to sell fast.” In towns like Exeter, Lucan, or Thorndale — and even in areas of London like Old South, Byron, or Hyde Park — those details travel quickly. By the time buyers walk through the door, they already know you have to sell. That’s when leverage is lost and lowball offers roll in.

The truth is: honesty about your home’s condition matters, but your personal timeline doesn’t need to be public knowledge. Instead of giving away details, keep it simple with phrases like “we’re just exploring our options” or “we’ll see what happens.” Uncertainty protects your position and makes it harder for buyers to use your situation against you.

Managing your message is key. The fewer details you share, the more control you keep. Once the SOLD sign is up, share your story freely — but until then, protect your equity by keeping personal plans private.


At Community Real Estate Group we’ve helped sellers in London, Exeter, Lucan, and Thorndale protect their bottom line by staying in control of their narrative. If you’re preparing to sell and want a strategy that avoids costly mistakes, connect with us today.

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