You’ve listed your home, packed the boxes and started imagining your next chapter—but weeks go by without a single solid offer. For many sellers in London and surrounding towns like Exeter, Lucan and Thorndale, this scenario feels frustrating and confusing. The temptation is to blame “the market,” but often the real issue is strategy.
The London Ontario housing market in 2025 is balanced and steady, with active buyers looking for homes that are priced and presented strategically. Homes that sit without movement usually have one or two fixable challenges: pricing that’s a step ahead of demand or presentation that doesn’t connect emotionally with buyers. Understanding these factors and making intentional adjustments can quickly shift momentum and help your home stand out.
What Is the Market Really Like for Homes for Sale in London Ontario?
The London Ontario housing market is no longer the fast-moving environment we saw in 2022. Inventory has increased and buyers have regained the ability to compare properties thoughtfully rather than rushing to make offers. This shift means that sellers need to meet the market where it is today, not where it was a few years ago.
In nearby towns like Exeter, Lucan and Thorndale, homes for sale are also seeing longer average days on market but well-prepared properties continue to sell steadily. Buyers in these communities are looking for realistic pricing, clean presentation and a sense of connection when they walk through the door. Sellers who take a strategic approach are the ones seeing results.
Is Your Pricing Ahead of Buyer Demand?
One of the most common reasons a home sits on the market is that the price is slightly out of alignment with where buyers are willing to act. Even a 3–5% difference can push a listing outside the active buyer pool. This doesn’t necessarily mean slashing the price dramatically. Instead, it means working with your agent to analyze current comparables, understand local trends and position your home where it attracts serious buyers.
In London, homes that are priced accurately often see activity within the first 10 to 14 days. The same is true in towns like Exeter and Thorndale where buyers are watching the market closely but aren’t rushing. A strategic price adjustment can breathe new life into a listing that’s been sitting quietly.
Does Your Presentation Connect Emotionally?
Presentation is more than staging—it’s about creating a feeling. Buyers make decisions emotionally first then justify them logically. If photos don’t inspire or if clutter distracts from your home’s features, buyers will scroll past your listing online before ever stepping inside.
In communities like Lucan and Komoka where buyers are often relocating for lifestyle reasons, presentation plays an even bigger role. Clean, well-lit rooms and thoughtful touches help buyers imagine themselves living there. A few targeted improvements—like fresh paint, better lighting or professional staging—can make a meaningful impact without major renovation.
Adjusting Your Strategy Can Shift Momentum
When a home isn’t getting offers, many sellers decide to wait it out. But in a balanced market like London’s, waiting rarely works. Serious buyers are active and if they aren’t engaging with your listing, they’ve likely moved on to other options. Making smart adjustments early—whether to price, presentation or marketing—can help regain attention and re-energize your sale.
For example, a recent listing in north London sat on the market for six weeks with minimal activity. After a price adjustment and a refreshed photo set, showings picked up immediately and the home received a solid offer within two weeks. Similar stories are playing out across Exeter and Thorndale where small strategic shifts lead to big results.
Why It Always Starts With a Plan
Selling a home in London Ontario or nearby small towns isn’t about quick fixes. It’s about having a clear strategy that aligns price, presentation and timing with today’s buyers. Shawn and Angela Westerik bring more than 30 years of local experience to every listing, helping sellers understand where their home fits in the current market and how to position it for success.
If your home has been sitting longer than expected, now is the time to reassess—not to wait.
Thinking about selling in London, Exeter or nearby communities? We’ll help you build the right plan to get your home moving again.