If your home isn’t getting the attention you expected, it may not be the price or the location.

Here’s what we see every week:

• Photos that feel generic
• Listing descriptions that are too wordy or sound AI-generated
• Staging that feels cold or off-balance

In London, buyers have more choice than they did a year ago — and they’re paying attention to what feels credible.

Most sellers don’t even know what buyers are reacting to.
But we do.

And fixing it is often simpler than you think.